Area Sales Manager

Area Sales Manager – Boilers & Domestic Appliances

Territory: London & Home Counties

Salary: £45,000 - £55,000 + 15% Bonus + Hybrid Car + Benefits

Are you a driven sales professional with experience in the heating, plumbing, or building products sector? We're looking for an experienced Area Sales Manager to drive sales growth across a portfolio of leading boilers and domestic appliances.

In this field-based role, you will be responsible for developing and managing relationships with both merchant partners and installers, ensuring stock availability, and market share growth across your territory.

Key Responsibilities

• Manage and develop relationships with independent and national merchants.


• Increase sales and market share of boilers and domestic appliances within your territory.


• Build strong partnerships with plumbing and heating installers, contractors, and engineers.


• Deliver product training, promotional activities, and sales presentations.


• Identify new business opportunities and convert prospects into active customers.


• Work closely with merchant branches to maximise stock levels and customer engagement.


• Monitor competitor activity and provide market intelligence.


• Achieve and exceed sales targets and KPI objectives.

The Ideal Candidate

• Proven field sales experience within heating, plumbing, HVAC, appliances, or building products.


• Experience selling through merchants and distribution channels.


• Strong relationship-building and account management skills.


• Commercially aware with a proactive approach to business development.


• Excellent communication, presentation, and negotiation abilities.


• Full UK driving licence.

What's on Offer?

• Competitive basic salary.


• Uncapped bonus potential.


• Company car or car allowance.


• Pension scheme.


• Ongoing training and career development.


• Opportunity to represent a respected and growing brand.

If you're passionate about developing customer relationships, driving sales growth, and working with a market-leading product portfolio, we'd love to hear from you.

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