Area Sales Manager

Area Sales Manager – Water Softeners & Water Dispensers

Location: London

Salary: £35000 - £42,000 + 6K Bonus + Company Car + Benefits

We are looking for a motivated and commercially driven Area Sales Manager to develop sales of our range of premium water softeners, drinking water systems and water dispensers across a network of merchants, DIY retailers and KBB (Kitchen, Bedroom & Bathroom) showrooms.

This is an excellent opportunity for a successful field sales professional who enjoys building relationships, identifying growth opportunities and delivering results through trade partners.

The Role

Reporting to the Sales Director, you will be responsible for:

• Managing and developing relationships with plumbing and heating merchants, builders' merchants and trade distributors.


• Growing sales within DIY retail accounts and independent KBB showrooms.


• Identifying and securing new business opportunities across your territory.


• Delivering product training and sales support to customers and their teams.


• Implementing promotional campaigns and in-store merchandising initiatives.


• Working closely with marketing and customer service teams to maximise customer engagement.


• Monitoring market trends, competitor activity and customer requirements.


• Achieving and exceeding sales and profitability targets.

• Proven field sales experience, ideally within plumbing, heating, bathrooms, kitchens, water treatment or related sectors.


• Experience selling through merchants, distributors, retailers or showroom networks.


• Strong relationship-building and account management skills.


• Commercially aware with a proactive approach to business development.


• Excellent communication and presentation abilities.


• Self-motivated, organised and able to manage a territory effectively.


• Full UK driving licence.

• Competitive salary and uncapped bonus potential.


• Company car


• Pension scheme.


• Mobile phone, laptop and all necessary business tools.


• Ongoing training and career development.


• Opportunity to join a growing business with ambitious expansion plans.

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