via Indeed · 18 September 2026 ·1 day ago

Area Sales Executive

Foster Cranes and Equipment Ltd
Droitwich Central Full-time
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Overview

We are seeking a dynamic and motivated Area Sales Executive to join our expanding sales team to sell mobile cranes in the Midlands and South of the UK. In this pivotal role, you will drive business growth by building strong relationships with clients, identifying new sales opportunities, and delivering exceptional customer service. Your proactive approach and excellent communication skills will help us expand our market presence across designated territories. This position offers an exciting opportunity to develop your sales expertise while contributing to our company’s success in a fast\-paced environment.

Responsibilities

  • Develop and implement strategic sales plans to achieve regional targets and expand our customer base.

  • Identify potential clients through market research, networking, and B2B (business\-to\-business) engagement.

  • Conduct presentations and product demonstrations tailored to client needs, emphasizing value propositions.

  • Negotiate contracts, pricing, and terms to secure profitable deals while maintaining positive relationships.

  • Maintain detailed records of sales activities, customer interactions, and follow\-up actions using IT tools and CRM systems.

  • Coordinate with internal teams to ensure timely delivery of products and services, addressing any customer concerns promptly.

  • Manage time effectively to cover assigned territories efficiently, ensuring consistent client engagement and follow\-up.
Experience
  • Proven experience in B2B sales or field sales roles, must be within the construction machinery industry. Ideally crane or access equipment.

  • Strong negotiation skills with the ability to close deals confidently and ethically.

  • Valid driving license with a clean driving record for traveling across territories.

  • Excellent communication skills in English, both verbal and written, to effectively engage diverse clients.

  • Familiarity with IT tools such as CRM software, MS Office Suite, and other organizational applications.

  • Demonstrated ability to manage time efficiently and prioritize tasks in a fast\-paced environment.

  • Customer service orientation with a focus on building long\-term client relationships.
Join us as an Area Sales Executive and become a vital part of our energetic team! Your enthusiasm for sales combined with your organizational prowess will help us reach new heights while delivering outstanding value to our customers worldwide.

Pay: £45,000\.00\-£55,000\.00 per year

Benefits:

  • Company car

  • Company pension

  • Profit sharing
Work Location: On the road

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