Area Manager - Liverpool

Position: Area Manager

Location: Field\-based \- Liverpool

Employment Type: Full\-time

Salary: £36,400 \+ Monthly Commission

Our Mission

We're transforming the lives of adult smokers by helping them switch to IQOS a reduced\-risk, heated tobacco product designed as a better alternative to continued smoking.

As part of a nationwide field force of over 100 Sales Executives, we’re committed to responsible selling, education, and delivering standout customer experiences in retail environments.

The Role

As an Area Manager, you’ll lead a high\-performing team of up to 12 field based product sales advIsors across a designated UK region. You’ll be the driving force behind their sales success, coaching, development, and daily execution. This is a field\-based role requiring regular, in\-person team visits to provide hands\-on support and leadership.

You'll champion performance, identify new retail opportunities, and strategically match stores with your team’s individual strengths—maximising impact and unlocking sales potential.

What You’ll Be Responsible For

Leadership \& Performance

• Drive your team's performance to exceed KPIs through coaching, clear goal\-setting, and day\-to\-day support


• Monitor real\-time metrics, proactively addressing issues and escalating when needed


• Deliver impactful field training, especially for new starters and underperformers


• Uphold high standards of presentation, customer experience, and sales execution


• Manage attendance and performance, including PIPs for consistent improvement

Strategic Sales Development

• Identify and onboard high\-potential retail environments in your region


• Align the right stores with the right team members to drive sales output


• Own your region’s sales targets and deliver sustained performance across all metrics


• Ensure strong communication of IQOS’ value proposition and key product benefits.

Team \& People Management

• Be the go\-to expert for your team on everything from sales techniques to store operations


• Foster a positive, purpose\-driven team culture with recognition and morale\-building


• Support onboarding, ongoing development, and tailored coaching for every team member


• Maintain high standards of compliance, customer journey, and brand representation.

Operational Excellence

• Submit detailed weekly plans, schedules, and daily reports on time


• Analyse performance data to extract insights and take action


• Oversee kit logistics, ensuring all equipment is fully functional and well\-maintained

What You’ll Need

• A valid UK driver’s licence and access to your own vehicle


• Live within reasonable proximity of designated region


• 2\+ years’ experience in sales, with at least 1 year in a team management role


• Strong communication and leadership skills


• A proven track record in target\-driven environments


• High attention to detail and a passion for developing people

What You’ll Get

• A rewarding bonus structure tied to individual and team performance


• Corporate expense card (petrol, parking, business costs)


• 7 days paid training (covering product, reporting, systems, and sales techniques)


• Company pension scheme


• Career progression opportunities within a fast\-paced, high\-growth environment

If you're a natural leader with a commercial mindset, and you thrive in a hands\-on, field\-based role this could be your next big opportunity. Join us in changing peoples lives by introducing them to a much better alternative to smoking!

This listing is from Indeed. View original listing ↗