Analytics Manager
<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p>
<p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><span style="font-size: 14pt;"><strong><span class="TextRun SCXW51549985 BCX0" lang="EN-GB" data-contrast="none"><span class="NormalTextRun SCXW51549985 BCX0" data-ccp-parastyle="[Basic Paragraph]">Who </span><span class="NormalTextRun SCXW51549985 BCX0" data-ccp-parastyle="[Basic Paragraph]">we’re</span><span class="NormalTextRun SCXW51549985 BCX0" data-ccp-parastyle="[Basic Paragraph]"> looking for:</span></span><span class="EOP Selected SCXW51549985 BCX0" data-ccp-props="{"201341983":0,"335559739":57,"335559740":288}"> </span></strong></span></p>
<p><span class="EOP Selected SCXW51549985 BCX0" data-ccp-props="{"201341983":0,"335559739":57,"335559740":288}"><span class="NormalTextRun SCXW155618744 BCX0">We are looking for a</span><span class="NormalTextRun SCXW155618744 BCX0">n </span><span class="NormalTextRun SCXW155618744 BCX0">Analytics</span><span class="NormalTextRun SCXW155618744 BCX0"> Manager </span><span class="NormalTextRun SCXW155618744 BCX0">to work within the </span><span class="NormalTextRun SCXW155618744 BCX0">VML Data</span><span class="NormalTextRun SCXW155618744 BCX0"> team. The </span><span class="NormalTextRun SCXW155618744 BCX0">Analytics Manager</span><span class="NormalTextRun SCXW155618744 BCX0"> will </span><span class="NormalTextRun SCXW155618744 BCX0">lead a team of analysts </span><span class="NormalTextRun SCXW155618744 BCX0">who will </span><span class="NormalTextRun SCXW155618744 BCX0">be responsible for</span><span class="NormalTextRun SCXW155618744 BCX0"> </span><span class="NormalTextRun SCXW155618744 BCX0">analys</span><span class="NormalTextRun SCXW155618744 BCX0">ing</span><span class="NormalTextRun SCXW155618744 BCX0"> data to deliver value through understanding our clients’ </span><span class="NormalTextRun SCXW155618744 BCX0">data</span><span class="NormalTextRun SCXW155618744 BCX0"> and the performance of marketing activities. <span class="NormalTextRun SCXW145463509 BCX0">Working closely with the wider analytics and data team you will </span><span class="NormalTextRun SCXW145463509 BCX0">be responsible for</span><span class="NormalTextRun SCXW145463509 BCX0"> </span><span class="NormalTextRun SCXW145463509 BCX0">determining</span><span class="NormalTextRun SCXW145463509 BCX0"> the prioritisation of projects, based on expected value to the business, and </span><span class="NormalTextRun SCXW145463509 BCX0">identify</span><span class="NormalTextRun SCXW145463509 BCX0"> the best resource to work on each project based on skills and </span><span class="NormalTextRun SCXW145463509 BCX0">specialities. </span></span></span></p>
<p><span class="EOP Selected SCXW51549985 BCX0" data-ccp-props="{"201341983":0,"335559739":57,"335559740":288}"><span class="NormalTextRun SCXW155618744 BCX0"><span class="NormalTextRun SCXW145463509 BCX0"><span style="font-size: 14pt;"><strong><span class="TextRun SCXW247458809 BCX0" lang="EN-GB" data-contrast="none"><span class="NormalTextRun SCXW247458809 BCX0">Role Overview:</span></span></strong></span></span></span></span></p>
<p><span class="EOP Selected SCXW51549985 BCX0" data-ccp-props="{"201341983":0,"335559739":57,"335559740":288}"><span class="NormalTextRun SCXW155618744 BCX0">As an Analytics Manager, you</span></span><span data-contrast="auto"> will be responsible for the development and delivery of measurement and insight projects across various marketing activities and work with data strategists and consultants to answer business questions, ultimately ensuring that we are making best use of available data to deliver against the client vision.</span><span data-ccp-props="{"201341983":0,"335559739":200,"335559740":276}"> </span></p>
<p><span data-contrast="auto">On a day-to-day basis you will lead across all analysis projects, ensuring the final delivering is to a high degree of accuracy. You will mentor and manage a diverse group of analysts, inspiring and reassuring them, ensuring they are confident in their work and delivering to the optimal level</span><span data-ccp-props="{"201341983":0,"335559739":200,"335559740":276}"> </span></p>
<p><span data-contrast="auto">This is predominantly a technical role grounded in web analytics data, so you should be experienced in handling large data sets and a variety of web analytics tools. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.</span><span data-ccp-props="{"201341983":0,"335559739":200,"335559740":276}"> </span></p>
<p><span class="EOP Selected SCXW51549985 BCX0" data-ccp-props="{"201341983":0,"335559739":57,"335559740":288}"><span class="NormalTextRun SCXW155618744 BCX0"><span style="font-size: 14pt;"><strong><span class="TextRun SCXW102210950 BCX0" lang="EN-GB" data-contrast="none"><span class="NormalTextRun SCXW102210950 BCX0" data-ccp-parastyle="[Basic Paragraph]">What </span><span class="NormalTextRun SCXW102210950 BCX0" data-ccp-parastyle="[Basic Paragraph]">you’ll</span><span class="NormalTextRun SCXW102210950 BCX0" data-ccp-parastyle="[Basic Paragraph]"> be doing:</span></span></strong></span></span></span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Manage a team of analysts to deliver the optimal quality of work</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":200,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":200,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Design, manage, and deliver end-to-end analyses aimed at helping Marketing to optimise across the funnel</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":200,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Manage all workloads and allocate projects based on skills and capabilities, ensuring all in the team are learning new skills</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":200,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Oversee the delivery of measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on behaviour</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":200,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Deliver and take lead on strategic projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding </span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":200,"335559740":276}"> <
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