Analytical Marketing Manager

Analytical Marketing Manager

Salary: £55,000 \- 60,000 per annum

Location: Shaftesbury, Dorset

Are you a data\-driven marketer who loves turning insight, technology and automation into real commercial impact? We are looking for an Analytical Marketing Manager to play a pivotal role across four exciting brands within the group. This is a hands\-on, high\-impact opportunity for someone who can combine digital marketing expertise with a sharp technical mindset, bringing together data, systems and creativity to help shape smarter, more effective marketing activity.

The Role:

• Lead marketing projects across the group’s brands, helping each brand grow through well\-planned, insight\-led activity.


• Develop systems, tools and automated processes, including AI\-enabled workflows, to unlock more value from the group’s data.


• Improve and produce reporting across the group for sales, campaign performance, website activity and monthly marketing meetings, automating reporting wherever possible.


• Carry out data cleansing, extraction and analysis, including imports, exports, transformations, deduplication and segmentation.


• Maintain and develop website infrastructure across the group’s sites, including tracking, integrations, technical SEO, product data and platform improvements, working closely with web agencies.


• Implement SEO improvements across the group’s websites in partnership with the SEO agency.


• Support email marketing activity across the brands, including campaign builds, sends, list management and automated lifecycle flows.


• Support website merchandising and content updates across the brands, including the day\-to\-day running of specific brand site through to its planned transition onto the Virginia Hayward platform.


• Deliver campaign activity for the 1 x brand customer migration programme as part of the wider group project.


• Support loyalty and retention activity through lifecycle flows, segmentation and retention reporting.


• Assist with paid search and shopping campaigns, including monitoring, updates and agency liaison.


• Act as deputy on agreed digital systems and processes, documenting key workflows to reduce reliance on any single person.


• Provide occasional creative support, such as campaign copy, simple graphics and content edits, where required.


• Support the wider team during brochure production and the Christmas peak as business priorities require.


• Assist with any other marketing needs and other departments when required.

• Experience in digital marketing within an in house position, across ecommerce websites, email marketing, SEO or paid channels.


• A strong technical and web background, with confidence using website platforms, tracking, integrations and connected systems. (essential)


• Excellent data capability, including strong spreadsheet and analytics skills, with the ability to cleanse, extract and interpret data and turn it into clear recommendations. (essential)


• Experience developing systems, automations or workflows that reduce manual, repetitive work.


• Highly organised and self\-managing, with the ability to coordinate activity across multiple brands and maintain momentum during busy trading periods.


• Working knowledge of HTML/CSS for email and landing\-page builds would be advantageous.


• Experience of ecommerce migration, re\-platforming or acquisition integration would be beneficial.


• Experience in a seasonal or peak\-trading retail business would also be useful.

This is an opportunity to take a key role in shaping marketing performance across a growing group of brands. You will have the scope to improve systems, reporting and customer insight, while working closely with internal teams and specialist agencies to deliver practical, measurable improvements.

We're looking for someone that has experience working in an SME environment and can evidence their successes within a similar role.

No Recruitment Agencies please

Pay: £55,000\.00\-£60,000\.00 per year

Benefits:

• Employee discount


• Free parking


• On\-site parking

• What software/service would you suggest for bringing together multiple data streams so that the data can be analysed and opportunities presented?


• Which ecommerce platform have you worked in, roughly how many products did it hold, and what is one specific change you made in it that increased sales?"


• Describe one task in your current role that you have automated or made significantly faster using AI.

• United Kingdom (required)

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