Ambassador Program Specialist - Contractor Position

Would you like to work with a product loved by millions and millions of kids all across the world? Do you want to work with a gaming studio who truly believes in the power of play?

Toca Boca is looking for a highly proactive and creative Ambassador Program Specialist to join our Marketing team! In this role, you will be the driving force behind the continued evolution of our global Superfans program and the Superfan Hub \- our dedicated creator platform designed to inspire, support, and scale our community of brand advocates.

If you thrive on turning audience enthusiasm into engaging creator experiences and cultural moments that strengthen our connection with fans worldwide, we want to hear from you!

This is a contractor position with an initial contract of 12 months, and we are looking for someone with previous experience working as a contractor.

What You’ll Do

• Empower the community: Lead the strategy, development, and growth of Toca Boca’s global Superfans program and the Superfan Hub platform.


• Spark creativity: Design and launch engaging initiatives, challenges, and community activations that inspire User\-Generated Content (UGC) and long\-term brand advocacy.


• Build relationships: Foster a welcoming and inspiring environment by building authentic relationships with creators and community members, making them feel recognized and rewarded.


• Drive platform innovation: Develop educational resources (like the Creator Academy), streamline communication flows, and optimize the overall Superfan Hub experience to support sustainable, scalable growth.


• Collaborate cross\-functionally: Work closely with Social Media, Community Management, Brand, Legal, and Product teams to align community initiatives with broader marketing goals while ensuring digital safety best practices for youth audiences.


• Analyze and adapt: Leverage community engagement data and UGC performance to refine your strategies and keep Toca Boca at the cutting edge of fandom behaviors and platform trends.

You have proven experience in community marketing, ambassador programs, or fandom communities \- ideally within gaming, entertainment, lifestyle, or youth\-focused brands.

You have a deep understanding of internet culture, online communities, and digital trends across TikTok, YouTube, and Instagram.

You have a "hit the ground running" mentality. You independently drive initiatives from concept through launch, taking strong ownership of your work in a fast\-moving environment.

You possess strong creative instincts to identify culturally relevant opportunities, balanced with the organizational skills to manage multiple priorities and stakeholders.

You have excellent communication skills and a genuine passion for creators, entertainment, and community\-driven marketing.

You believe in the Power of Play!

Good to know!

This is a contractor position with an initial contract of 12 months. It is based in our Stockholm office with a hybrid working model (part office, part working from home). You need to be located in Sweden as we are unable to support relocation or offer remote work. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you have to be fluent in English. Your application should therefore be in English.

Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile\-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open\-ended play.

With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.

Collaboration
Amazing ideas come from anywhere. We believe transparency, honesty and constructive communication are crucial for making great things.
Playfulness
Open. Curious. Creative. Leaving room for spontaneity is important to us for creating a fun and playful work environment.
Standards of Quality
Good enough is never good enough. We strive to innovate and evolve our craft, and we’d never get there without working together toward our visions.
Passion
We all share in the excitement of making great things together. It's what drives us to do the things we do.
Responsibility
We take ownership and pride in everything we do. From gender to accessibility — we are dedicated to inclusivity.

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