Account Director, Public Relations (B2B Technology)
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Account Directors</strong> on Highwire’s B2B Technology team lead high-impact, integrated communications programs for fast-growth and enterprise technology brands. They bring deep expertise across sectors such as enterprise software, AI, cloud, and data infrastructure, translating complex technology concepts into compelling narratives that drive business results.</span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">In this role, Account Directors oversee 4–5 account teams, providing strategic leadership, senior client counsel, and mentorship. They ensure consistent, high-quality program delivery while guiding clients on positioning, storytelling, and visibility initiatives. Account Directors also play a critical role in agency growth, thought leadership, and developing a collaborative, high-performing team culture.</span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Key Responsibilities</strong></span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Client Strategy & Leadership</span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Lead B2B technology clients across enterprise software, AI, cloud, and data infrastructure sectors.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Develop integrated communications strategies that drive brand credibility, awareness, and business impact.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Provide senior-level counsel on messaging, positioning, media engagement, and thought leadership initiatives.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Translate complex technology topics into compelling, business-relevant stories.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Serve as the senior client lead, ensuring deliverables meet or exceed expectations.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Identify and pursue opportunities for organic growth within existing accounts.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Partner with clients on executive visibility and product storytelling initiatives.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Manage budgets, forecast hours, and allocate resources efficiently across teams.</span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Media & Influencer Engagement</span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Build and maintain strong relationships with top-tier business, tech, and trade media.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Drive thought leadership programs and creative storytelling that elevate client visibility.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Oversee data-driven and trend-based pitching to secure meaningful media coverage.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Leverage digital and social channels strategically to amplify earned media and audience engagement.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Stay ahead of media and market trends to provide proactive, strategic guidance.</span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Agency Operations & Leadership</span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Manage 3–4 direct reports, providing mentorship, guidance, and performance feedback.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support new business initiatives, from research and ideation through pitch presentation.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Contribute to agency marketing and thought leadership efforts, including award submissions, case studies, and blog content.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Champion Highwire’s culture of inclusion, empowerment, and collaboration.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Represent Highwire at industry events, conferences, and networking opportunities.</span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Team Development</span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Coach and mentor account teams to ensure clarity on responsibilities, client goals, and strategic priorities.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Foster a collaborative environment where team members can grow professionally and creatively.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Lead by example, maintaining high standards of professionalism, accountability, and client service.</span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Success Factors</strong></span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">7+ years of PR or communications experience in an agency setting.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Deep experience managing B2B technology clients, including enterprise, SaaS, cloud, AI, or data-focused brands.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Proven success developing and executing integrated communications programs that deliver measurable business results.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Strong understanding of the B2B technology media and analyst landscape.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Exceptional writing, editing, and storytelling skills.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Demonstrated strategic leadership and client management experience.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Established media relationships within business, technology, and trade sectors.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Experience mentoring and managing high-performing teams.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Strong business acumen with the ability to identify and act on growth opportunities.</span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Creative, collaborative, and confident communicator, able to thrive in a fast-paced environment.</span></li>
</ul>
<p> </p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt; color: rgb(0, 0, 0);"><em>The salary range for this position is $110,000 to $150,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. </em><span style="color: rgb(255, 255, 255);"><em>#LI-Remote</em></span></span></p><div class="content-conclusion"><p><span style="font-family: verdan
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